ready to roll the dice on a smokin' dress?
All dresses $2k-ish & Under
YOU'RE IN THE RIGHT PLACE.
Welcome to an entirely fresh, new way to experience bridal.
Lady Luck is for the gal looking for easy, breezy, and effortless.
She is perfect for babes on varying bridal timelines, those looking for a
fabulous dress, sample gown, or second look…and of course, a smokin’ deal.
Iconic dresses by Stella York, WTOO, Jenny Yoo, Madi Lane, Willowby…
AND a Swoon Sample Sale every day of the year! You're gunna hit the jackpot here, Sugar.
Lucky 7's all the way.
It's Your Lucky Day...
hold your horses
we've got everything you need right here
All Dresses under $2k-ish
Getting a rockin' gown at a killer price is the name of the game, babe. ALL dresses under our roof are below $2.3K!
All Dresses under $2k-ish
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Bridal occasions? We've got ya, sugar. Whether it's a Rehearsal Dinner dress, Elopement, 2nd Look, Bridal Shower, or anything your heart desires, we've got a look for you!
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Litte White Dresses
The Swoon Sample Collection *finally* has a post to hitch her pony to. Shop sample dresses from $499-1999.
Sample Dresses
02
howdy
At Lady Luck, we've got a unique way of doin' things. It's our goal to make this bridal experience easy, breezy, vibrant and oh-so fun. So while we love a booked appointment, you can *always* stop in at your leisure and roll the dice on a great time!
roll the dice
Walk-ins Always Welcome!
I'm a gal with a plan
Events
Comin' your way
She's BACKKKK
💫 70+ Swoon samples are hitting the floor at Lady Luck, priced from $499–$1999 (and yes, there are plenty of pretties at $999 👀).
▪️We are doing an extra $100 off gown prices on Wednesday the 11th for gowns at $999 and above to reward early birds 🦢🦢 and sweetin’ the deal đźŤ
▪️ We are cleaning house on veils, jewelry, and there will be a handful of Little White Dresses this go, too! No appointment needed to come shop accessories.
- Samples are sizes 8–22 and sold in as-is condition.
- The Sample Sale is for the babe who is open-minded about what she wants and ready to find *the ONE* for a smokin’ deal! 🔥
Want to shop? Come on in! Lady Luck store rules apply — appointments are $25 or you can roll the dice and walk in (just be prepared to wait your turn). Doors open at 12 o’clock Wednesday, February 11th!
february 11-1s
Sample Sale
"Their staff is always so helpful, and truly are your shopping bff! The only thing you only have to worry about is having narrow down your decision from too many great options! I found the most elegant, Pinterest worthy, reception dress here on a walk in appointment. I will definitely be recommending Lady Luck and Swoon to future friends getting married!"
Seralyn T.
"Going into dress shopping, I was nervous about not having enough time to find the perfect dress and worried about how many options I’d get to choose from . However, I was pleasantly surprised by the incredible selection! The experience was wonderful and everything went smoothly. I found my dress, reception dress, and veil all in one visit. The staff truly listened to what made me feel most comfortable with my Pinterest photos. The prices were amazing, and I even received my dress in about two weeks! Just a month ago, I felt like I was behind, but now, with less than four months until the wedding, I feel on top of things. I feel so lucky to live in Reno and have a shop like this nearby!"
Taylor B.
"After a disappointing visit to David’s Bridal—where everything felt rushed, impersonal, and overly sales-driven—I wasn’t sure what to expect. But the moment I walked into Lady Luck Bridal, everything changed. The boutique is intimate, stylish, and welcoming. The team genuinely listened to what I was looking for and made me feel like a bride, not just another customer."
Gracie L.
